For Publishers
Monetize your traffic and maximize revenue potential, powered by our AI tech, industry-leading partnerships, and network of quality advertisers
Monetize your traffic and maximize revenue potential, powered by our AI tech, industry-leading partnerships, and network of quality advertisers
Premium Publisher Network
Join our exclusive competition-free network of travel publishers and benefit from monetization of your audience. Enhance your UX through native advertising.
Private Deals
Ensure your ad spaces are filled and inventory monetized, benefiting from a brand-safe environment and smoother selling process than an open auction.
Co-branded DMO Partnership
Leverage our ecosystem to get free traffic and branding campaigns sponsored by tourism boards, using co-branded ads to monetize your audience.
Data Partnerships
Monetize your privacy-compliant audience data after visitors have left your website in a brand safe way, and with no risk of cannibalising your core business.
Full placement control
Customized and responsive design to ensure UX quality
Asynchronous page loads
Block and allow lists to prevent brand competition
Smooth implementation
Major SSPs
travel audience can buy your display inventory through major SSPs (Google Adx, Rubicon, AppNexus, Pubmatic, etc.)
Brand safety
Inventory monetization focused on brand safety and relevant content: travel-related advertisers such as Tourism boards, hotels, airlines and similar.
Attractive CPM price
Possibility to do bulk deals for a long time period and to generate significant incremental ad revenue increase.
Easy connection
Simple and fast deals created within minutes through SSPs connection, done directly between publisher and travel audience.
User visits OTA.com
Searching for competitive destination of Tourism Board
User visits other websites
travel audience will inspire users to book our advertiser destination by showing him a co-branded ad of the OTA and destination.
User is redirected back to OTA.com
By clicking on this ad, the user will be redirected to a co-branded landing page of OTA to book.
User visits OTA.COM
User searches for a specific O&D in OTA website
User visits other websites
Travel audience recognizes the use online
User is shown a relevant travel ad
Travel audience serves them relevant ads
We pay you a % of net generated revenues
Top 10
Software companies in the world by Forbes 2019 global rankings
1.8+ billion
Passengers boarded in 2018 with Amadeus and Navitaire solutions
640+ million
Total bookings processed in 2018 using the Amadeus distribution platform
Euro Stoxx 50
Recognition as one of the largest/ best performing public companies in Europe
8th year
Included and recognized as world leader in the software & services industry sector in the Dow Jones Sustainability Index
Get best-in-class expertise by a trusted partner of travel brands globally
As an Amadeus company, our accomplished team combines the know-how, skills and assets of a leading global travel technology company. Our fast and responsive account managers are equipped to proactively support you increase revenue.
Work with reliable industry-leading partners, guided by trust and transparency
Our relationships with Premium Travel Publishers and Data Partners are propelled by proactiveness to achieve the best results for them. We empower our partners with attentive communication and access to transparent, detailed reporting.
Monetize inventory through a global network of brand-safe, quality advertisers
Our partnerships with prominent Destinations and Travel Brands across the globe guarantee campaign diversity in terms of geographical coverage, ad formats and top offers to monetize inventory, in line with privacy and data regulation.
Maximize revenue potential with our highly-evolved AI proprietary technology
Our in-house AI tech powers all our advertising, allowing us to perform real-time data analysis and maximize revenue potential of ad space and data. Our customized UX, respectful banners and pixel won’t impact the user experience.
Benefit from seamless, beneficial partner integration and easy management
We seamlessly implement brand-safe monetization tools that enhance user experience, supporting you during the entire process. Our offer poses no risk of cannibalization of your core service – rather, it creates incremental revenues.
The partnership will be great for all parties involved! We offer flights to anywhere and everywhere [...]. The sky is really the limit with the different tourism boards we can work with through travel audience.
Natalie Arney
Next to increasing exposure with the co-branded campaigns, we are able to strengthen our brand and inspire our users with great destinations from the travel audience Destination Advertising Ecosystem.
Beatriz Oficialdegui
MetaConnect has worked well for momondo group, and we’re happy they are proceeding from the beta phase. Once set-up, it’s an easy plug’n’play solution for us as a metasearch and we hope to see many more airlines on board.
Bibi Lægaard
travel audience complements our content perfectly, allowing us to maximize our full revenue potential. Their ads perform twice as well on certain landing pages compared to other advertising partners.
Alessandra Di Lorenzo
We monetize our inventory better with travel audience because their contextualized native-ads generate more clicks [...] Our performance is much better, with an average increase in the click rate of 35%.
Thomas Sauzedde
We receive free high-quality traffic and it is converting very well. Naturally, we are happy about every new destination partner travel audience adds to their growing Destination Advertising Ecosystem.
