Our Technology
Reach your targets with more precision, success, and proven ROI leveraging our highly evolved, purpose-built AI technology that powers all your advertising campaigns.
Reach your targets with more precision, success, and proven ROI leveraging our highly evolved, purpose-built AI technology that powers all your advertising campaigns.
Leverage our in-house technology
Our purpose-built AI technology helps you reach the ideal visitors at the right time. Our scalable and easy-to-use solutions leverage all types of data – from behavioral, to programmatic and campaign data. It enables you to target relevant segments and optimize your campaigns by shifting budgets, adapting creatives and updating messaging. Benefit from this agility, especially now, in the current dynamic travel environment.
Benefit from our fully-integrated ecosystem
We seamlessly connect advertisers with publishers. By performing agile targeting and real-time big data analysis, we empower destinations, media agencies and travel brands, to deliver measurable results worldwide. As trusted partners in the travel industry, rest assured that our achievements related to the traveler identity recognition, based on the pillars of the privacy law, track and measure your results so you can boost ROI and make impact with your campaigns.
Watch how the travel audience's advertising platform helps to inspire, attract and win your ideal users
Benefit from a holistic infrastructure enriched by world leading ad technology partners
Advertising Campaigns Management
We offer a fully managed service for our customers. Set your goals – and we’ll configure your advertising campaigns according to your needs with the right images, messages and creatives for programmatic and direct advertising through Premium Publisher Network. We’ll manage, monitor and optimize your campaigns using our purpose-built tech platform.
Travel Segmentation Profile Engine
With access to extensive data and machine learning, we turn big data into actionable insights. We automatically target relevant segments at the right time, with the right message – unlocking new opportunities for your campaigns. Our precise targeting is enabled by user identity recognition algorithms, which are based on the pillars of privacy law and exceeds industry standards.
In-house Demand Side Platform
Our DSP is built to optimize campaign goals and maximize profit against set KPIs. The AI platform gathers data from various sources (like our proprietary Ad Exchange), enabling ads customization at a granular level. With programmatic advertising, our algorithms help convert ideal visitors with reduced fees, and less dependency on major players in the ad tech market.
Premium Publisher Network Ad Server
In our digital advertising ecosystem, we are directly connected to the Publisher properties – enabling you to target users at the right moment in time. Through a network of premium publishers, our Artificial Intelligence solution connects your ideal users and your advertising campaigns, showing them only the most relevant ads.