Together with INSETE we have studied 22 Mediterranean destinations, and discovered insights on search behavior, brand strength and competitive specifics. Our Global Sales Director, Sandro Cuzzolin joined Dr. Aris Ikkos on stage at this year’s ITB Berlin 2019, where they presented the study about “Using Big Data To Analyse Loyalty To Competing Destinations”.

 

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The research shows that loyalty varies considerable by destination and source market, and some of the competing destinations have absolutely different competitors than they have expected.

Subscribed readers can download the full presentation. If you want to find out how we can help your destination with similar insights, just head over to our contact form.