Berlin, July 21st, 2016 – travel audience is expanding its edge in the travel data business and is bringing an industry expert to the firm’s headquarters in Berlin. Markus Müller is the latest addition to the management team of this specialist in online travel advertising, assuming the position of Head of Data and Analytics. Müller will report directly to founder and CEO Alexander Trieb.

Markus Müller hails from Hotels.com. There, as the company’s director of analytics, he headed up a global team of analysts focusing on competitiveness, content, reporting and SEO. After getting his start at Lufthansa Systems, where his responsibilities included demand-forecasting software, he spent five years with the International Air Transport Association (IATA) as manager of the association’s business intelligence products. Another stop in his career was a position as senior manager of supply strategy and analysis at Expedia Affiliate Network, where Müller developed tools to better understand how partners work and turn their performance into benefit-oriented actions. In a position as director of retail analytics at online travel agency Hotwire, his achievements include developing ways to manage demand and availability in real time. Markus Müller holds a degree in economics from the Berlin School of Economics.

“Data are the core business of travel audience. Our user profiles, tailored to the travel industry, are one of a kind, and thanks to our connection with Amadeus, they achieve a depth no one else in the travel industry can offer. With the help of our sophisticated technology, we can address the precise target audience of every advertiser,” says Alexander Trieb, CEO of travel audience. “The position of Head of Data & Analytics has a central view of all data streams in the company and ensures that data-driven advertising becomes even more precise and more effective. We are happy to have found an expert like Markus Müller, who possesses extensive experience in data management for the travel industry and whose experience fulfills our requirements. Our data sets and sources need someone who has experience not only in dealing with data but also in using it for commercial purposes in the travel industry.”

“The travel industry is becoming a data-driven business, where success depends on connecting comprehensive, extremely up-to-date information with the best algorithms. travel audience is without doubt the most powerful and most innovative supplier of programmatic advertising in the travel business, not least because of its connection to the global Amadeus IT Group and its quality data,” says Markus Müller. “Because of my international work with major industry players, I was fortunate to always work at the cutting edge and be a part of all new developments. I am looking very forward to contributing my experience to the firm’s continued success—with the benefits to our advertisers, publishers and the travelers ever in mind.”

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