Berlin, 18. Oktober 2017 – travel audience is bolstering its airline customer team with a new senior manager for airlines, Mathias Gerber. Gerber hails from meta-search engine Kayak and will report to Christoph Althoff, head of business development and airline sales at travel audience.
Mathias Gerber is a proven online advertising professional with extensive travel industry experience. At Kayak, he spent three and a half years selling online advertising space, most recently in the post of Senior Sales Manager DACH & Eastern Europe. Prior to that, he worked as the senior ad sales manager for Germany and head of sales for online travel agency Odigeo and as a senior sales executive for travel review website TripAdvisor. Gerber is also no stranger to offline advertising. For four years, he worked for travel trade journal fvw as its regional account manager for advertising clients. Gerber holds a nationally certified degree in business administration from the School of Tourism in Rodalben.
“For many years, I’ve thought of travel audience as an innovative and successfully growing platform. After several positions with publishers like Kayak, Odigeo and TripAdvisor, I am really looking forward to bringing travel audience’s products to airlines,” says Gerber. “The close cooperation between travel audience and Amadeus IT Group is an absolute unique selling point with enormous potential. This makes me feel like I’m in the right place to leverage my previous experience for the many new opportunities that travel audience brings to the travel industry.”
“Airlines are one of travel audience’s main target groups,” says Christoph Althoff. “We work with more than 20 airlines, offering them tailored advertising opportunities. Together with Amadeus, we are developing unique and innovative advertising products for the airline industry. International airlines rely on us, so we are happy to have a new sales pro like Mathias Gerber, who sat at the other side of the desk for many years and is helping us continue our expansion success story.”