Berlin, 07. Februar 2017 – Marzena Pallazzo has joined travel audience as its Senior Sales Manager DMO. A marketing and sales expert, Pallazzo has managed the firm’s international sales of online advertising to destination-marketing organizations (DMOs) since early 2017.
Marzena Pallazzo brings a wealth of destination marketing expertise to travel audience. Prior to joining the company, she worked for two years as the North America marketing manager of the German National Tourist Board (GNTB)/Bayern Tourismus Marketing in its New York office. Before that, she spent more than eight years in Air Berlin’s New York office, most recently as a marketing manager. Her activities there included developing and implementing countrywide marketing strategies across all digital and analog platforms for both general and industry-specific audiences. She also spent two years in New York in charge of ticketing and revenue control for LTU International Airways as a sales and ticketing coordinator.
Marzena Pallazzo has earned a Certificate in Digital Marketing from New York University and an Associate of Applied Science from New York State University. She speaks German, English, French and Polish.
“travel audience’s customers are international and active in both digital and analog media. This is especially true of tourist offices. For that reason, we are happy we are now able to offer them a contact with broad experience in this very area,” says Christoph Althoff, travel audience’s head of business development and airline sales. “At travel audience, she will be able to make full use of her ability to design and carry out digital marketing campaigns. Her market intelligence expertise will help us further develop our collaboration with Amadeus.”
“After many years in the United States, I am happy to continue working internationally, but now from Germany, and to make immediate use of my tourist destination marketing experience at travel audience. I think the coupling of travel audience campaigns with travel intelligence from Amadeus is especially exciting,” says Marzena Pallazzo.
“Their understanding of regional and international destination marketing and the successful campaigns that have resulted have convinced me that travel audience is the right decision for me.”