Our colleagues from Amadeus for Destinations have analyzed billions of online searches from January till the end of May. They found more insights on British and Irish travelers and where they are going for the summer holidays this year.

35% of the UK travelers are searching for summer holidays outside of Europe this year. We also have a ranking of the top 30 countries in the report and you can see that most of the European destinations are losing market share compared to last summer.

Another important detail to point out; we see that around 18% of the travelers only start searching for their summer vacation ten days prior to departure. This means there is still a lot of potential to inspire users online this summer.

Have a look at the report, and let us know if you want even more insights. We can tell you more about your destination, your real competitors and how you are perceived by your target groups? Contact us here and we will set up a separate session just for you.