travel audience meta connect offers a one-stop shop, connecting airlines to metasearch websites with one contract. We provide the handling of contracts, reporting, and payouts as well as the fare search API; something an affiliate network cannot offer.
- info@travelaudience.com
- +49 (0)30 530 230 610
Airlines should receive more traffic from metasearch
Smaller metas often struggle to implement their own fare search. They cannot handle commercial relations with many airlines; in particular with those outside of their home market.
They use the fare search from OTAs or they revert to screen-scraping, causing inaccurate results and unnecessary load to the airline websites.
As a result, small and medium metas lose out on revenue opportunities, and airlines are not presented well in the search results; losing revenue as well.
Beyond affiliation
Our platform connects metasearch companies to a growing array of airlines on a performance basis (Cost per Click / Cost per Acquisition) and provides search features via single search web services.
The platform connects metasearch companies in no time to high quality content search that also includes fare families from airlines, so metasearch can start converting and monetizing traffic thanks to fully integrated tracking codes.
Connecting airlines and the long tail of metas
The powerful Amadeus search technology ensures that the right airline offers are accurately displayed in metasearch results, and users are directed to real, bookable content on the airline’s website.
This goes beyond the current meta-airlines referral model. meta connect is a global network, that increases airlines’ exposure around the globe. Airlines benefit from incremental referral and direct sales on their website.
travel audience has left the beta stage and our initial partners are raving:
“Once set-up, it is an easy plug’n‘play solution for us as a meta search and we hope to see many more airlines on board” says Bibi Lægaard Global Head of Meta Sales @ momondo group
Key benefits
- Single entry point for airlines to apply and manage its commercial logic, contract and settlement plans with multiple small/medium sized metas around the world
- Full flexibility to determine business approach with each metasearch partner, in each market
- Increases airline market reach through global network comprised of small/medium sized metas
- Higher conversions thanks to accurate and bookable airline content being displayed on meta site
- Reduced screen scraping and associated IT costs for airlines
- Airline keeps full control of the booking process and products offered to the end-customer
Partner Testimonials
We are very happy partners of the growing network of travel audience meta connect. The amount of conversions has increased by 400% and we are looking forward to connecting more meta searchers.
Tiago Phillimore
We are very pleased to work with travel audience and highly appreciate our joint success in promoting Tatarstan as a tourist destination not only for Russian but also for foreign tourists.
Aigul Balakhontseva
It is a pleasure to collaborate with the team at travel audience. They share our mission of providing the best possible service and results to the client and are able to provide valuable insights throughout the campaign.
Jordan Coutault
travel audience enables our brand to reach our active targets and generate incremental sales. By working on day to day acquisition campaigns they contribute to help us growing in the French market.
Fanny James
travel audience complement our content perfectly, allowing us to maximise our full revenue potential. Their ads perform twice as well on certain landing pages compared to other advertising partners.
Alessandra Di Lorenzo
travel audience's programmatic campaign has been a tremendous success so far [...] We will continue our partnership and are excited to see how we can build on these initial achievements in the future.
Hinako Uehara
We are happy with the results and looking forward to continue our collaboration. The long tail concept has been fully accomplished, since the number of tourists visiting Hong Kong continues to rise.
Anton Melnikov
The optimization of the online marketing mix [via 3rd party customer journey tracking] led to a much better use of the budget, and we significantly increased traffic, conversions and reach with travel audience.
