LAST UPDATED – September 2017
LAST UPDATED – September 2017
Summary of the processing of personal data
travel audience GmbH
Purposes for which personal data is processed
We will only process your personal data if we are entitled to by the EU General Data Protection Regulation (GDPR). The legal bases are contained in Article 6 of the GDPR. We may process your personal data for example, when 1) you have given your consent to it, or 2) we have a legitimate interest in the processing.
Recipients of personal data
travel audience GmbH and all third parties with which personal data is shared
Rights of those affected
You are entitled to receive information about the personal data relating to you as well as to rectification or erasure or to limitation of the processing and a right of objection against the processing as well as the right to data portability. If you consented, you also have the right to revoke your consent at any time. The right also exists to lodge a complaint at a supervisory authority.
Detailed and further information
Further information is available below.
Travel Audience operates a data-driven travel advertising platform. Our platform connects performance-oriented advertisers with our network of publishers, reaching millions of travelers. Our data-driven travel advertising platform consists of two major components: Our publisher network publishes third-party content via native advertising and our own demand-side-platform provides end-to-end data-driven advertising solutions to our partners.
Name and Address of the Controller
The Controller within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other provisions under data protection law is:
travel audience GmbH
T: +49 30 530 230 610
Contact data of the data protection officer
The data protection officer of travel audience GmbH can be reached by normal mail under Data protection officer, travel audience GmbH, Elsenstraße 106, 12435 Berlin, Germany or by e-mail firstname.lastname@example.org
Digital advertising, also called internet advertising, is used by businesses to leverage internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media networks, online advertising on search engines or in mobile apps, banner ads on mobile sites or websites and affiliates programs.
Cookies are an essential part of the internet environment and in digital advertising. Cookies are small files that can be stored on computers to contain or communicate certain information. Cookies can for instance allow a website to log users in automatically to an online service or provide users with personalized advertising. Cookies can be deleted at any time from users’ browsers via the browser settings, as described below.
Similarly, mobile device advertising identifiers can be used to recognize a user’s device and allow that user to login automatically to an online service as well as for other services and functionalities. Users can also reset the mobile device advertising identifier of their mobile device in the settings menu of their device, as also described below.
The technologies our partners and we use may collect the following information about online user activity, for example:
The data collected via our and our partners’ products and services are used by us exclusively for the purpose of improving our services (i.e. to show users more relevant advertising) as part of our retargeting services. This means the information we and our partners collect and receive are used to display personalized advertising that we believe is of real interest to the users, to settle accounts with our partners for advertising campaigns using our services, to analyse and improve our services, and to analyse the effect of our partners’ advertising campaigns.
For such purposes and to the extent legally permitted, we might connect different collected data sources (from our partners or affiliates) to create user profiles in order to show the most relevant advertising to the user. Also with regard to such user profiles, we cannot identify a natural person on the basis of the information collected and used by us.
The legal basis for processing the data for the aforementioned purposes is
We do not share the collected information with third parties, other than described in the following: If we are legally allowed to do so, we may share information with other companies of the Amadeus Group, which likewise use the data for the purposes as described above only. Only to the extent necessary for the aforementioned purposes, we might also share information with the following of our partners:
It must also be noted that Travel Audience is a member of the Interactive Advertising Bureau, an international organization participating in the establishment of standards for the advertising industry (“IAB”). As such, Travel Audience abides by the IAB guidelines on conduct available at https://www.iab.com/guidelines/
Please also note that travel audience’s subcontractors and/or its partners may store data collected outside of the European Economic Area. However, in such cases, travel audience ensures that such transfers are done in compliance with privacy regulations, for instance through the signature of EU Model Clauses of Privacy Shield certification if applicable.
Due to the fact that we cannot identify a natural person on the basis of the information collected and used by us, we are not able to answer requests from individual users which information we hold about them or to comply with a request to delete information relating to a certain individual. However, users have the automated capability to ensure that they do not receive display advertising personalized by us in the future. We explain how this works below.
First, in order to prevent browser-based personalized advertising, users can change the cookie settings in their browser so that cookies are no longer stored. They will thus prevent the cookies needed for retargeting from being placed on their computer. To that end, they must change the appropriate browser settings. The specific settings can differ depending on the browser used.
For other browsers, or in case the displayed links do not lead to the desired result, then further information will usually be found by entering the name and manufacturer of the browser and the terms “cookies” and “settings” in an Internet search engine.
It must be noted that certain website services that require the processing of cookies (such as certain shopping carts on ecommerce sites) may no longer work if cookies are blocked.
Users may furthermore inform us that they no longer want personalized advertising provided by us by activating the following button icon.
Please keep in mind that in this case we will set a cookie that contains information indicating that the user do not wish to receive advertising personalized by us through retargeting. When a user deactivates the acceptance of cookies (see above) in his/her browser or when he/she deletes the cookies, we will no longer be able to know that he/she does not want any retargeting. In this case, he/she will have to reactivate the aforementioned button icon, thereby ensuring that the relevant cookie is permanently stored. The same applies when a user uses a browser other than the one he/she are currently using.
An opt-out of cookies as described above regarding browser-based personalized advertising may not prevent personalized advertising on a user’s mobile device. In order to opt out of personalized mobile advertising, users can reset the mobile device advertising identifier of their mobile device in the settings menu of their device. More information on how to do this can be found here: https://www.networkadvertising.org/mobile-choices.
It must be noted that we may still display advertising to such users following their opt-out, but that such advertisement will no longer be personalized or relevant to them.
We retain personal data for as long as necessary to fulfil the purposes it was collected for including for the purposes of satisfying any legal, accounting or reporting requirements.
We delete or anonymize personal data collected via our cookies after 13 months. Our cookies reset automatically if the expiration time of 13 month after the last touch point is reached or the user manually deletes the cookie.9. Changes to our products and services
Irrespective of any other legal remedy under administrative law or in court you are entitled to the right to lodge a complaint at a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement if you consider are of the opinion that the processing of the personal data relating to you breaches the GDPR.
The supervisory authority, at which the complaint was lodged, will inform the complainant about the status and the results of the complaint including the possibility of a legal remedy in court according to Art. 78 GDPR.
If you have any questions on how we collect and use information with our products and services or want to learn more about our technology, please send us an email to email@example.com