We love the ITB Berlin; the entire travel industry comes together in our hometown every March, and we get to meet friends and partners from all over the world. This year, we had so many reasons to be extra excited.
Obvioulsy meeting new and existing partners was the biggest reason. The whole show is about getting together, planning new projects and sometimes even meeting for the first time. It is always great to see the team busy at the booth and getting direct feedback in person.
But the booth was only one of our highlights.
Open House Event
We also invited partners, journalists and colleagues from Amadeus and Traveltainment to meet the entire team in our office. We networked over drinks and great food and started the ITB in style. We are still going through the pictures, but we can assure you that we had a blast.
Our Founder and CEO Alex did not only speak at our Open House Event. He was also asked to present on stage during the eTravel World on the first day of the ITB. During his presentation "Booking behaviors uncovered", he showed which websites and apps travelers are really visiting before (and after) they book hotels or flights; and whether booking behavior differs between desktop and mobile (or even mixed) customer journeys? The eTravel World auditorium was packed and Alex held great speech.
You can also have a look at the full speech here, or on our youtube channel.
We also officially announced or cooperation with Dubai Tourism during the ITB. The destination marketing organization will work with us to build custom campaigns across a wide range of channels including online travel publishers, social media and metasearch engines. With added visibility into online travel patterns, it will be able to measure campaign performance more effectively and gather insights into traveler intention and behavior. Dubai Tourism is also using Amadeus Destination Insight to gather insights into global travel, including up-to-date search, booking and schedule data.
Together we are growing the destination’s touchpoints throughout the traveler’s digital journey, using meaningful data to convert visitors and push campaigns where it matters the most.
As you can see, we were busy, enjoyed it very much and we are looking forward to the next ITB. See you next year!