Events

Optimizing events through the power of travel insights and Digital Advertising

We are comparing and analyzing two Olympics Games – Rio de Janeiro (2016) and the upcoming one – Tokyo (2020), for destinations to understand the impact of major events.

A mega-event, such as the Olympic Games or the football World Cup, has even greater potential to boost inbound tourism, spur investment and drive long term economic improvements.

The benefits reach across society, with the impact of visitor spending and investments cascading down to local communities and small businesses.

In this infographic, we are comparing and analyzing two Olympics Games – Rio de Janeiro (2016) and the upcoming one – Tokyo (2020), for destinations to understand the impact of major events and how visitors are behaving.

Click here to download the infographic

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