Data
Turn our proprietary data into meaningful insights to drive your strategic decision-making
Turn our proprietary data into meaningful insights to drive your strategic decision-making
As an Amadeus company, a global technology leader in the travel industry, you’ll benefit from access to extensive proprietary data to get the full picture of your destination, from searches and schedules to agency bookings and traffic.
Our big data accessible via Destination Suite provides advertisers – DMOs, media agencies, and travel brands – with more accurate prediction models, advancing competitiveness in the travel landscape.
• 24/7 access for up-to-date campaign performance across all devices
• Personalized dashboard with easy performance view by segments
• Easily spot areas to shift budget towards or away from
1
Get an edge over the competition and boost opportunities
Amadeus boasts the most comprehensive air travel data in the marketplace and reliable estimation of total global passenger traffic: +600 million travel agency bookings per year, +2 Billion passengers boarded with Amadeus and Navitaire solutions in 2019.
2
Plan campaigns strategically and more effectively
With every relevant new data signal, intelligent decision taken, and transaction performed, the prediction models of our AI-powered platform continuously improve – empowering you to optimize every aspect of the user journey.
3
Combine data sets to achieve optimal marketing results
Define and target your users on a granular level. Reach and acquire specific segments – weekend, frequent, family, and luxury travelers – and benefit from GEO-location based city, origin and destination targeting options.
4
Understand and manage development of your destination
Look into the future of destinations. Manage the development of your destination and monitor how air connectivity impacts it – track demand and market share using search data, monitor traffic, air booking trends, passenger flows, air capacity.
