Data

Turn our proprietary data into meaningful insights to drive your strategic decision-making

As an Amadeus company, a global technology leader in the travel industry, you’ll benefit from access to extensive proprietary data to get the full picture of your destination, from searches and schedules to agency bookings and traffic.

Our big data accessible via Destination Suite provides advertisers – DMOs, media agencies, and travel brands – with more accurate prediction models, advancing competitiveness in the travel landscape.

Searches

Tracking demand of destinations through search data

Agency bookings

Monitoring how the performance of destinations evolves 

Schedules

Monitoring air capacity and how it impacts destinations

Air traffic

Monitoring how air connectivity impacts destinations and assessing air passenger movement  

Sharpen your reporting capabilities with our Destination Suite

travel audience’s Destination Suite is an easy-to-use, unique analytics platform. It’s purpose-built to improve reporting capabilities and decision-making, ultimately ensuring time and cost savings.

• 24/7 access for up-to-date campaign performance across all devices

• Personalized dashboard with easy performance view by segments

• Easily spot areas to shift budget towards or away from

Want to leverage the power of our extensive proprietary data and sharpen reporting capabilities with our Destination Suite?

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Unlock the benefits of big data with our AI-powered platform

Get an edge over the competition and boost opportunities

Amadeus boasts the most comprehensive air travel data in the marketplace and reliable estimation of total global passenger traffic: +600 million travel agency bookings per year, +2 Billion passengers boarded with Amadeus and Navitaire solutions in 2019.

Plan campaigns strategically and more effectively

With every relevant new data signal, intelligent decision taken, and transaction performed, the prediction models of our AI-powered platform continuously improve – empowering you to optimize every aspect of the user journey.

Combine data sets to achieve optimal marketing results

Define and target your users on a granular level. Reach and acquire specific segments – weekend, frequent, family, and luxury travelers – and benefit from GEO-location based city, origin and destination targeting options.

Understand and manage development of your destination

Look into the future of destinations. Manage the development of your destination and monitor how air connectivity impacts it – track demand and market share using search data, monitor traffic, air booking trends, passenger flows, air capacity.

Make the impact. Address your relevant profiles!