Case studies

Hakim Tamimi-Mariño – Department Head, Adventure Tourism at Jordan Tourism Board

Learn how travel audience partnered with the Jordan Tourism Board to reposition adventure tourism in Jordan and change the existing perceptions of the country.

Driving awareness of Jordan as an adventure destination to new audiences

Learn how travel audience partnered with the Jordan Tourism Board to reposition adventure tourism in Jordan.

Promoting Jordan as a safe location was one of the main objectives of the campaign. The exciting topic of adventure tourism supported this repositioning by creating a separate brand in the minds of travelers.

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