Since the beginning of the COVID-19 pandemic in March 2020 we were looking for signs of recovery to help destinations find the right moment and the right markets to start advertising campaigns. At travel audience, we closely monitor data to track the changes in travelers’ behaviors as well as follow and analyze the up-to-date travel trends.

In June 2020, Greece opened its boarders for European visitors. Our data showed a huge boost in the demand to Greece which was a univocal signal for us to start a joint advertising campaign.

Read about advertising in the times of COVID-19 and how to convert visitors by inspiring them in the success story of Marketing Greece.