travel audience melanie lueft
15/05/2017 Employee Spotlight

Employee Spotlight – Melanie Lueft

Today we are introducing Melanie Lueft, our Communications Designer. While her work is directly visible, she is usually operating in the background; something that needs to change.

Melanie, tell us what you do at travel audience.

I am part of the marketing team since the beginning of the year. I take care of everything that needs to be designed. I am lucky, because there is a wide range of things I work on. It is not only layout work, but also creating logos, filming and editing.

Tell us about your background.

I love drawing and doing handicrafts ever since I was a child. So I knew I need to do something creative in my professional life. That’s why I did an apprenticeship as a media designer after school; and because I could not get enough of it, I started studying Communications Design afterwards. I am working here at travel audience as a few working student.

What is your big project at travel audience? Your big challenge?

Future projects are more films to showcase travel audience – especially the people. Capturing the mood and the ambience and taking it to the outside world.

How long have you been working at travel audience?

Since October 2015, so it’s almost 1,5 years now.

Why did you choose the travel industry?

Because I spend all my money on traveling. Safe business 😉

How long have you been living in Berlin?

I moved to Berlin in October 2014.

Why did you choose Berlin?

Berlin is a very inspiring and creative city. There are a lot of things to explore – it never gets boring.

What is your favourite travel destination?

Anywhere where I haven’t been, yet.

What is your travel tip?

Take every oportunity to get out of your usual environment.

What is the best thing about your job?

The best thing is that I can grow and face new challenges every day. I started with creating the mock ups for ads, now I do logos and videos. Also the people is what makes travel audience a place, where you really like to work at. It’s fun. AND I get to listen to Hip-Hop all day!

What is your hidden talent?

Well … I try not to hide it 😉