Friedman was most recently Chief Product Officer at in-app advertising company Smaato where he was responsible for global product strategy. He joins Amadeus to drive growth in travel audience, a platform that connects leading performance-oriented advertisers with a huge network of publishers to reach and inspire millions of travelers.
Prior to joining Smaato, Friedman served as Chief Product Officer at mobile ad tech company Glispa, where he focused on establishing and directing the company’s ad tech strategy. Friedman was also responsible for Glispa’s M&A activity, leading the acquisition of two ad tech start-up companies and integrating them into Glispa.
Friedman has held a number of other high-profile roles across the advertising technology industry over many years. These include a role as Senior Director at advertising platform company Amobee, where he was the Head of the company’s core product lines.
Friedman, who holds an MBA from Herriot-Watt University in Edinburgh, Scotland, will be based in Berlin. As Managing Director of travel audience, Friedman will report to Stefan Ropers, President, Strategic Growth Businesses, Amadeus.
Ropers comments, “Freddy has demonstrated great leadership and a deep understanding of the advertising technology sector throughout his career, holding a number of senior roles at successful companies. He will bring great expertise and leadership in strategy, data, digital media and emerging technologies. travel audience offers huge potential to Destination Management Organizations, Online Travel Agencies and Travel Brands to inspire, attract and inform travelers. Combined with his enthusiasm for innovation, Freddy’s know-how will be instrumental in our continued endeavor to put the traveler at the center of our technology.”