Alexa Brandau works for the German National Tourist Board. She is responsible for online marketing, for brand and production, but also for content management, and setting up global campaigns as she did with travel audience.
The German National Tourist Board started nearly 60 years ago; its mission is to promote Germany as a destination Germany for leisure travelers.
The cooperation with travel audience started last year. The results of the campaign were really good; travel audience stayed below target in terms of cost per acquisition (CPA) and that across all of the markets. travel audience helped GNTB on every level, had really had good ideas and was so quick and so friendly in the whole setup.